Home » Cases in Public Relations Management, 2nd Edition: The Rise of Social Media and Activism by Patricia Swann
Cases in Public Relations Management, 2nd Edition: The Rise of Social Media and Activism Patricia Swann

Cases in Public Relations Management, 2nd Edition: The Rise of Social Media and Activism

Patricia Swann

Published February 18th 2014
ISBN :
Kindle Edition
608 pages
Enter the sum

 About the Book 

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically,MoreDeveloped for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to todays strategic public relations manager.Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners.New to the second edition are:27 new case studies, including coverage of social media and social responsibility elementsNew chapters on corporate social responsibility (CSR) and activismEnd-of-chapter exercisesEmbedded hyperlinks in eBookFully enhanced companion website that includes:Instructor resources: PowerPoint presentations, Syllabus, Video Clips, Case Supplements, Instructor Guides, Author BlogStudent resources: Quizzes, Glossary, Case Supplements